Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, sign makers, etc). The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation.
Good design makes a difference in our world. Whether it’s communicating a social ideal, helping a business attract clients, motivating people to join an organization, enabling citizens to vote for the candidate of their choice, or simply helping travelers find their way through a busy airport, good design means connection.
Graphic design combines the creativity and formal characteristics of fine art with the audience-centered approach of marketing to create effective visual communication. Unlike fine art, it is always in the service of the client’s needs.
Much more than simply “making things look pretty,” graphic design uses colour, type, and composition to communicate with the chosen audience, and in this arena Jacana Websites & Graphic Designs are one of the leaders in the field.