Why do I need a website?
Whilst internet access for the rural Zambian population is low, business and even small towns are seeing increasingly high volumes to the web and this continues to grow with the downward trend in the cost of internet access. In addition to increasing internet usage, there is now more than ever a larger demographic of people who have the buying power to consume your products and services. With this background, a website gives you the opportunity to focus your marketing and reduce your cost of communicating with your target audience.
A website also offers the opportunity to communicate using a wide range of media types including video, audio and print and the ever expanding social sites. Because websites are accessible on a global level, this not only gives your brand wider visibility, it also allows your prospecting customers the ability to contact you at any time.
What type of website do I need?
The first priority of Jacana Websites and Graphics Design is to meet with our prospective clients and discuss in depth exactly what the requirements are for a site and how do we make ‘the site work for you’ in the best possible way?
For your initial meeting with us two of the main questions you need to ask are – How do I want the site to look and What do I need it to do for me? From there we can ascertain which is the right package and platform for you to use and can guide you to the perfect website for your company.
Search Engine Optimisation
SEO is the buzz word in the internet world. Unfortunately very few developers and companies pay as much attention as they should to this critical aspect of website development. What is search engine optimization? Simply put, search engine optimization refers to the technical design that makes it easier for prospective users of your website to find you via key words used in search engines. Due to the fact that search engines have a particular way of identifying a website, care must be taken from the design point to ensure that mechanisms are built into your website to make it more visible to the search engines. Search engine optimization includes the use of URL friendly links, description meta tags, key word meta tags and image tags, search word research and optimization, URL registration with leading search engines etc.
Put differently search engine optimization gives your website the edge over your competitors websites and translates into improved traffic and increased possibility of the generation of sales leads.
Jacana Websites and Graphic Designs will again guide you through the process and ensure that your new site is enabled and search engine ‘friendly’.